Consulting - What is it? What are its aims and objectives?

Consulting is a B2B (business-to-business) service format that involves providing expert advice on specific aspects of running a business. The term originates from the English word "consult," and alternatively, you can use the word "consultancy."

Consulting services can be beneficial for both new entrepreneurs and medium to large companies. As businesses develop, they encounter various challenges in specific aspects of entrepreneurial activity. These challenges may pertain to specific topics (such as hiring and personnel management, taxation, financial consulting, etc.) or directly assist with business processes: development prospects, market analysis, attracting investment, etc.
While a large company can afford to hire appropriate departments (finance, human resources, legal, etc.), small companies and individual entrepreneurs may not be able to bear such costs. Of course, they can try to solve all these problems on their own, but in this case, the results are often unsatisfactory. Moreover, diverting attention to secondary tasks negatively impacts the main business activities.
What is consulting? It is the process of advising individual entrepreneurs and company employees on necessary topics from experts. The goal of consulting is to optimize business processes, solve development issues, and improve company performance indicators: liquidity, profitability, profitability, market value, etc. As for the tasks, they may include:
Developing a business plan;
Developing a marketing strategy;
Assisting in the competent positioning of the company;
Analyzing the market, niche, competitors, target audience, products, etc.;
Optimizing actual business processes;
Optimizing the activities of the sales department, marketing, personnel, etc.;
Organizing and conducting training seminars and training for personnel;
Preparing a financial plan;
Cost reduction and much more.