Management Consulting: A Key Role in Company Success

The consulting services market Management consulting is a professional activity consisting of providing independent and objective advice and technical assistance to companies, organizations, and individual entrepreneurs (hereinafter referred to as the client) by qualified experts to help identify and investigate management issues, find optimal solutions, and implement the methodology of recommendations. Management consulting provides: identification and analysis of management issues and opportunities;
offering alternative solutions to these issues;
assistance in the implementation of recommendations and the application of constructive changes deemed appropriate.

The main task of management consulting is to help clients solve management and business problems, optimize their operations, and increase the efficiency of the organization's functioning. The list of consulting products is formed under the influence of customer needs.
The main types of consulting products include:
Market research and analysis, including the assessment of market size, capacity, structure, diagnosis of consumers and competitors, analysis of the level of the competitive environment, identification of trends, and forecasting market development dynamics; development of a strategy, including the examination of policy and business activity, conducting a strategic analysis of the company (identifying the strengths and weaknesses, opportunities, and threats of the institution), determining the development goal, and methods of achieving strategic choices; financial management, including the analysis of the current financial state of the company (profitability, creditworthiness, liquidity, etc.), trends of changes occurring, evaluation of financial planning systems and methods, determination of the efficiency of capital structure, investment policy, and behavior in financial markets; preparation and review of investment projects, providing justification for the corporate and technical feasibility of the project implementation, analysis from commercial, ecological, social feasibility, financial attractiveness perspectives, and implementation under conditions of uncertainty and risk; marketing management, which includes the study of the company's market environment, development of a marketing strategy, evaluation of the effectiveness of individual marketing elements (pricing, sales organization, advertising, inventory, and warehouse management), the place of the marketing service in the corporate structure, the compliance of operational marketing principles and methods with the general tasks and goals of the organization; production management, including the analysis of production in terms of the three most important components of the production process - products produced by the company (design, raw materials used, materials, quality), methods, and principles of organization and planning of the production process, organization of available labor resources; personnel management, covering the assessment and resolution of issues of the company's personnel policy, including labor resource planning, selection and hiring of employees, personnel training, communication systems, work motivation and rewards, psychological climate, career planning, and organizational development; information technology, including assistance in the selection, implementation, and maintenance of software products, development of computer methods for managing production, finance, marketing, accounting, and financial accounting.